Beverly Hills Ford 'Assembles' First All-Gay Sales Team Serving Greater Los Angeles
Beverly Hills, CA (July 12, 2001) - Believed to be the first of its kind at a major auto dealership in U.S., Beverly Hills Ford is pleased to announce its new all-gay sales team serving the Gay, Lesbian, Bisexual and Transgender (GLBT) community throughout greater Los Angeles. A grand opening celebration, open to the public, took place Wednesday, July 11, 2001 from 6:00pm - 9:00pm at the new Beverly Hills Ford GLBT sales office located on the lot at 9000 Olympic Blvd. in Beverly Hills.
"We recognize and respect the spending power of the gay consumer and when Ford Motor Company assigned West Hollywood as part of our greater Los Angeles sales regions we saw an opportunity to take our sales and service standards to a new level.to meet their discriminating needs. Our commitment is excellence through professional sales, service and unbeatable price," says Peter Blacksberg, owner and licensed dealer.
And what spending power they have.the demographics of the gay community in the U.S. rank as some of the most sought after, targeted consumers in the country. Over 50% buy or lease a new car and in the last 12 months, 95.9% took a vacation/business trip in the U.S. Well-educated and techno-savvy, 65% of gay households have college degrees and nearly 50% hold a professional managerial job.
To meet the high standards demanded for quality and service by the GLBT community, Blacksberg has appointed Claes Lilja, GLBT department manager to assemble a team of professional gay men and women sales associates. He has also designated an entire lot, including a newly remodeled office, as part of Ford's commitment to build a long term, trusting relationship with the many valuable customers in the community.
Lilja is confident in his teams' ability to serve all customers and most importantly deliver a gratifying experience. "In the end, people will buy their car where they feel most comfortable and get the best deal. We have a best price guarantee and at the same time offer our customers more options in purchasing a vehicle," states Lilja.
"All Beverly Hills Ford sales team members are available to serve each and every customer with the same level of professional service and competitive pricing which is at the forefront of our business. We feel we've taken our service to a new level for a respected and influential segment of the greater Los Angeles consumer," adds Lilja.
"I see the actions of our ownership as a bold move sending a powerful message to our community that our spending power is important and it certainly won't be taken for granted at Beverly Hills Ford," said Jackie Ketcham, a member of the openly gay sales team.