Avalon is the home of TigerHeat.
TigerHeat is mostly known as the largest, weekly gay event on the West Coast that happens every Thursday night. But TigerHeat is also a promotional group that produces several gay club events throughout the Los Angeles area.
It began in 2001 when DJsRay Rhodes, Jason Lavitt, and Howie T. started the current Thursday night event at a small club in West Hollywood. They wanted a dance destination for gay eighteen-and-over club-goers. They concentrated on playing pop and top 40 hits and quickly became known around LA as one of the first nightclub promotions to show the music video while playing the song. This element still remains today.
Now at Avalon Hollywood, TigerHeat continues to attract famous guests. Britney Spears, Sir Elton John, and Janet Jackson all received press for their appearances. In October 2008, Lady GaGa performed several songs on the biggest night in TigerHeat history. And, in April 2010, UK recording artist Estelle performed too. Shontelle, Erika Jayne, the Paradiso Girls, Pepper Mashay, among others have performed as well. Little Boots, Adam Lambert, and even Prince have attended the club.